Patrick Shannon is the President and Creative Director of A7 Advertising, a creative advertising agency specializing in branding, strategic marketing, website development, sales materials and traditional print, outdoor and broadcast production. Located just north of Orlando, Florida, A7 serves a wide variety of clients in the United States and Europe as well as having helped launch three IPOs.
Patrick has previously served as the Creative Director of an Inc. 500, Blue Chip Enterprise advertising agency in Daytona Beach handling national brand accounts, and has previously owned partnerships in two other advertising agencies in Washington D.C. and Orlando. He has won dozens of Addy Awards, three NATIONAL awards for Creative Excellence, and one GLOBAL award: The Gold ARDY for “Best Overall Marketing Campaign in the World.”
Patrick has also served as the Director of Communications, Marketing & New Media at the world’s leading aerospace university, Embry-Riddle Aeronautical University. At the 130-location institution, Patrick enjoyed the challenges of senior-level executive management involving strategic planning, creative team leadership, marketing, research and cutting-edge development of emerging New Media technologies. Patrick built in-house studios, created software tools, re-engineered business processes, launched numerous marketing campaigns and more than doubled web traffic and online applications to the university.
Today, as President and Creative Director of A7 Advertising, Patrick and a small team have served numerous prestigious clients developing award-winning creative marketing strategies, advertising and custom on-line applications such as proprietary content management systems, customer relationship management systems and secure e-commerce solutions for retail, business-to-business, government, health care, higher education and the stock/commodities trading sectors.
He maintains a strong track record for effective marketing strategies, innovative technical management, business and marketing plan development, as well as production management for large-scale projects, especially for interactive software applications and exquisite interface design. Patrick personally executes or oversees every aspect of work for A7 clients assuring world-class quality and strategic marketing effectiveness. He also has a sterling reputation for personal integrity and fair business dealings, as an effective team leader that empowers others to perform at full potential, instilling a vision for world-class excellence.
Patrick lives with his wife and three sons in the artistic community of DeLand, Florida, where he avidly pursues personal interests in theology, live music, fine art, fine dining and chess.